Festival Cairns 2005
Held annually in September, Festival Cairns is one of Australia's leading regional cultural festivals.
Staged in the heart of Far North Queensland, the festival is a showcase for the region both nationally and internationally, featuring a strong program of creative, cultural and sporting events across a three-week period.
Established in 2002 Festival Cairns has quickly established a position as North Queensland's premier event.
The festival's second year, 2003, saw a strengthening of its position in the Cairns market. Brand awareness within the region exceeded expectations and the brand identity is extremely positive. Significantly, companies that were associated with the event were seen as supporting the community, rather than just looking for economic benefit. This is a rare and valuable result from sponsorship, and has been seen be existing partners as a significant part of their return on investment.
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