A splash of vivid yellow could be the clue that you're approaching the township of Dululu, which is located south-west of Rockhampton.
This is sunflower territory and late summer is the time to get the best out of the colour. It is also cotton-growing country with further competition for the country space coming from cattle. Little wonder there is only a relatively small number of humans taking up the remainder of available land. The little town has a beautiful old Queensland pub and for travellers there are camping facilities, along with a rest area with barbecue and picnic tables.